We are often asked about our story – “How did Kona Ice come about?” and “Where did this idea come from?” There’s a lot to be said about the reason a company is started. It defines the purpose of the brand. It gives us our identity. This whole crazy company started with an experience – a bad experience for our founder and CEO Tony Lamb. Born out of that bad experience was a desire to make a good experience.
An ice cream truck drove up to Tony’s house – you know the kind. It was creepy, dirty, and off-putting. So much so that his youngest daughter was hesitant to even approach it. This got his wheels turning: What if the truck was clean? What if the driver was warm, friendly, and presentable? What if the product was actually really good? What if they cared about the community they served?
After all, the ice cream truck driving around is a time-honored tradition. At one time, it wasn’t creepy and scary. It used to be all those things he had wondered. He thought there was a way we could get back to that place, but this time with shaved ice. And that was the beginning of Kona Ice.
Those questions that initially ran through Tony’s mind are the cornerstones of our brand: cleanliness, friendliness, a delicious product, and giving back to our community. The story of how Kona Ice started has informed who we are as a brand. Those core principles are all things that make up who we are as Kona Ice.