Food & Drink: Aloha

“If I had a dollar for every adult I hear say, ‘I haven’t had shave ice in years—since I was a kid … ,’ says Adela Jacobson, who launched her mobile franchise Kona Ice truck (number 793) with her husband Corey last August.

Jacobson and her family moved to Novato from Palm Beach, Florida to enroll their daughter in Novato’s Marin School of the Arts music program. With her husband commuting to San Francisco for work, Jacobson wanted to do something closer to home.

Similar to an ice cream truck, the Kona Ice version plays tropical tunes and offers multiple flavors. However, this is a more interactive experience, as customers get to help themselves to any of the 10 tastes of the trucks’ proprietary Flavorwave dispensing system. An additional 20 flavors are also available, but are not set up to self-serve. The number-one seller is Blue Raspberry, but equally popular is the Tiger’s Blood—a strawberry coconut concoction.

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